"Drama sells, happy endings don’t result in happy ratings."
I remember one of those afternoon dating shows couple decades ago... like "love connection" but way more train wrecks. Had pop-ups making fun of the people on the dates and such. They seemed to hook people up that they knew would be disaster.
One of them, the couple actually got along, and actually discussed their different opinions on things in constructive and supportive ways and actually liked each other. The pop-up was "We're actually showing wholesome television. Heads will roll." It was a break in the 4th wall that showed that the best ratings came from the worst dates.

